PressPilot - Write, send and track press releases in minutes, not days
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Getting press coverage usually means writing a press release from scratch, manually finding journalist contacts, sending individual emails, and hoping someone replies. Most people give up halfway through.
PressPilot does the whole thing in three steps.
You describe your news, the AI writes the press release. You filter the journalist database by sector, country, language and media type, then send. After that, you see in real time who opened it, who clicked, and who wants to publish.


Replies
Buska
Hi Tristan, this looks like a genuine problem I would face down the line, building my own products, having to reach out to journalists can be really time-consuming. Great job on the product! 👏🏻
Genuine question here: Since PressPilot relies heavily on an integrated journalist database to help users filter by sector and country, how do you ensure the contact information stays up to date and accurate, given how frequently journalists change beats or media outlets?
Buska
@nischal_kharel Thanks Nischal! That's genuinely one of the hardest parts of building a tool like this.
We combine automated crawling with manual curation and user signals (bounced emails, flagged contacts). It's never 100% perfect but we've built processes around it to keep it as fresh as possible. Would love your feedback if you ever spot gaps once you try it!
This is very relevant for founders preparing a launch. :)
PR sounds simple until you actually try to do it yourself. Writing the announcement is one part, but finding the right journalists, figuring out who covers your category, sending properly, and then not knowing what happened after that is where it gets messy fast.
PressPilot feels useful because it turns PR from “random Google searches and cold emails” into an actual workflow.
I’m especially interested in the journalist filtering by country, language, and sector. For an early-stage product launching from Europe, that could make outreach much more realistic. How do you make sure founders don’t just mass-send generic AI-written press releases to journalists, but actually reach the right people with something relevant?
Buska
@andrasczeizel Thanks Andras, that's exactly the trap we're trying to avoid.
The filtering helps you find the right journalists, but the tool also pushes you to personalize before sending. You can see what each journalist has covered recently, so you're not flying blind. We're not trying to automate mass blasting, more like removing the friction from doing it properly.
The goal is fewer emails sent, better targeted.
@tberguer Sounds exciting. Is there perhaps a trial version available for fellow PH founders? :)
Buska
@andrasczeizel yeah there is few credits for free to try all the platform :)