PressPilot - Write, send and track press releases in minutes, not days

Getting press coverage usually means writing a press release from scratch, manually finding journalist contacts, sending individual emails, and hoping someone replies. Most people give up halfway through. PressPilot does the whole thing in three steps. You describe your news, the AI writes the press release. You filter the journalist database by sector, country, language and media type, then send. After that, you see in real time who opened it, who clicked, and who wants to publish.

Add a comment

Replies

Best
I built PressPilot because I launched a product once and spent more time trying to find journalist contacts than actually building the thing. The process was embarrassing. I Googled "tech journalist email" for about two hours. Found a few names. Wrote emails one by one. Hit send and then had absolutely no idea what happened next. One reply came in four days later. It was an out of office. That was the moment I understood why people just skip PR entirely. The problem is not that press coverage is useless. It is that the tools built to help you get it were designed for PR agencies, not for founders doing everything themselves. They cost thousands a month, require a dedicated person to run them, and assume you already know how media relations works. PressPilot is what I wished existed that day. You describe your news in a few sentences. The AI writes a proper press release. You filter a database of over 10,000 verified journalists by sector, country and language, pick who makes sense, and send. Then you watch in real time who opened, who clicked, and who wants to cover you. If someone did not open, a follow-up goes out automatically. If you are not sure about your subject line, you can A/B test two versions and let the best one win. We are already at 2,000 users and growing mostly through word of mouth from people who tried it for a launch and got their first article published without hiring a PR agency. Free to try at presspilot.io. No credit card. Happy to answer anything below.

Hi Tristan, this looks like a genuine problem I would face down the line, building my own products, having to reach out to journalists can be really time-consuming. Great job on the product! 👏🏻

Genuine question here: Since PressPilot relies heavily on an integrated journalist database to help users filter by sector and country, how do you ensure the contact information stays up to date and accurate, given how frequently journalists change beats or media outlets?

 Thanks Nischal! That's genuinely one of the hardest parts of building a tool like this.

We combine automated crawling with manual curation and user signals (bounced emails, flagged contacts). It's never 100% perfect but we've built processes around it to keep it as fresh as possible. Would love your feedback if you ever spot gaps once you try it!

This is very relevant for founders preparing a launch. :)

PR sounds simple until you actually try to do it yourself. Writing the announcement is one part, but finding the right journalists, figuring out who covers your category, sending properly, and then not knowing what happened after that is where it gets messy fast.

PressPilot feels useful because it turns PR from “random Google searches and cold emails” into an actual workflow.

I’m especially interested in the journalist filtering by country, language, and sector. For an early-stage product launching from Europe, that could make outreach much more realistic. How do you make sure founders don’t just mass-send generic AI-written press releases to journalists, but actually reach the right people with something relevant?

 Thanks Andras, that's exactly the trap we're trying to avoid.

The filtering helps you find the right journalists, but the tool also pushes you to personalize before sending. You can see what each journalist has covered recently, so you're not flying blind. We're not trying to automate mass blasting, more like removing the friction from doing it properly.

The goal is fewer emails sent, better targeted.

 Sounds exciting. Is there perhaps a trial version available for fellow PH founders? :)

 yeah there is few credits for free to try all the platform :)