PitchLab
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genuine question for the PH community — how much does email personalization actually matter for cold outreach?

built PitchLab after spending months cold emailing research professors as a pre-med student and getting basically nothing back. realized pretty quickly that sending the same email to 50 people with just the name swapped out was why nobody was responding.

the tool reads each professor's actual PubMed publications and writes a unique email for each one referencing their specific research, then sends everything from your Gmail in minutes instead of hours.

curious whether people here think the personalization is what moves the needle or if volume is the real variable. would love to hear from anyone who has done cold outreach at scale

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This is the ultimate debate in outreach, Erik! Honestly, it's a mix of both, but personalization is what actually protects your domain and converts. High volume with zero personalization just leads to the spam folder or instant deletes. But deep personalization based on actual data—like scanning specific research or publications—completely changes the response rate because the recipient instantly knows it’s not a generic template. PitchLab solving this for the academic/medical space is a fantastic niche!