Davit Avoyan

Picsart Aura - Delivering Social Content and Short-Form Videos in Minutes

Ever stare at a blank canvas wondering where to start? Same. That's why we built Aura—your AI creative partner that actually gets you. Speak your idea, watch it happen. No prompts to learn, no tools to master. Go from photo to animated video to full campaign in one conversation. Aura remembers your style and keeps getting better. We analyzed 100K+ prompts to make sure it handles what creators actually need. From Picsart, 2.5B downloads strong. Try free → picsart.com/aura

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Davit Avoyan
Hey PH! 👋 We've watched millions of people open creative tools, stare at a blank canvas, and close the tab. Not because they lack ideas—but because the gap between "I have an idea" and "I know how to execute it" is brutal. Aura is our answer. Instead of learning the tool, the tool learns you. Voice-powered, so you just... talk. Tell it what you want. It creates. Want changes? Just say so. Want to animate that image into a video? Keep the conversation going. We analyzed 100,000+ user prompts to build this—so it handles the stuff creators actually ask for, not what we think they should want. Some things we're especially proud of: - Video Extend: turn a 5-second clip into a longer story, style stays consistent - Unified workflows: photo → marketing asset → animated video → music, all in one chat - It remembers your preferences across sessions And when you need pixel-level control, jump into our full editor and back without losing context. Would love your feedback. What's the first thing you'd create?
Niels Kaspers

You know that content you scroll past on Instagram and think "I could never make that"? The perfectly styled product shots. The cinematic short clips. Visuals that look like a whole creative team was involved.


You can make that stuff now. With Aura.

Uploaded a regular phone photo, described what I wanted, and watched it turn into something I'd genuinely double-tap in my own feed. Then said "now make it move" and got a video version. Same conversation. No exporting, no switching apps.

The whole thing feels like talking to someone. "Make the lighting warmer." "Put this on a marble surface." "Extend it into a short clip." It remembers everything so you're building on your work, not starting over.

Insane.. 😍