Garry Tan

Orange Slice - Automate any sales task with AI

Build go-to-market workflows with AI. Prospect, enrich, qualify, and automate GTM execution in Orange Slice.

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Vihaar Nandigala

Hey everyone, Vihaar here, one of the founders of orange slice

really appreciate you checking us out today

we didn’t start this company because we wanted to build “another sales tool”

we started it because we kept running into the same problem over and over again

every go-to-market motion we tried (whether it was outbound, partnerships, hiring, events) always broke at the same place

finding the right people at the right time

not a big list
not more data

just… actual in-market companies

and the frustrating part was the workflow

copy pasting people into spreadsheets
running the same enrichments over and over
stitching together 10+ tools
hoping something sticks

it just felt… dumb

so we started building what we actually wanted:

a system where you can just describe who you’re looking for

and it finds them for you
researches them
enriches them
filters them
updates continuously

all in one place

over the last few months we’ve:

  • rebuilt the product multiple times

  • shipped a self-serve version after doing a lot of agency work

  • broken things (a lot… memory in chat almost killed us last week lol)

  • and most importantly, started seeing people use this in ways we didn’t even expect

some are using it for outbound
some for market research
some for partnerships
some for completely random workflows

that’s been the coolest part

we’re still super early

but if you’ve ever felt like go-to-market is way more manual than it should be
or that timing matters way more than effort

i think you’ll get what we’re trying to do here

would genuinely love feedback - good or bad

and if you want, comment your companies website

and i’ll reply with a custom GTM play
that will help you get more customers!!!

Vihaar Nandigala

its so lonely here :(

Nikhil Sharma
@vihaar congratulations to the builder team 🙌🏻🎉
Vihaar Nandigala

@imnikhill10 thanks nikhil!!! couldnt do it without you

Yash Patel
@vihaar 👋 this looks amazing! We are at netaro.xyz
Saul Fleischman

@vihaar "OrangeSlice hasnt missed yet" — the harder version of that is knowing when it will miss before it does. How do you think about building in early-warning signals for when your niche workflows start to drift?

Shania Jennings

It is a good sighn that users are applying it beyond outbound. That usually means the system has some flexibility built into it.

Saige Makenna

@shania_jennings That spreadsheet and enrichment loop you mentioned is painfully familiar. It works, but it always feels inefficient and hard to scale.

Vihaar Nandigala

@shania_jennings  @saige_makenna We love the spreadsheet view just because it's how a lot of people are trained and comfortable with manipulating and looking at data. For really hard-to-scale tasks, working with a chat does a phenomenal job, and it's able to ingest and give feedback about large amounts of data.

Rahul Manjhi

@shania_jennings There are quite a few tools trying to simplify GTM, so the real difference will come from how dependable the results are over time.

Vihaar Nandigala

@shania_jennings  @rahul_manjhi1 Totally agree. We're built for dependability. Once you set up a workflow, it'll run the same way every time, so there's no AI hallucinations.

Vihaar Nandigala

@shania_jennings Outbound's not the only way you can do sales; it's one of the first ones that come to mind, but a lot of people use our enrichment spreadsheet for filtering inbound when they get a new website visitor or they get someone to book a demo. Built the system to be super flexible.

Saul Fleischman

Anyone NOT seeing this? First step of onboarding I'm told they cannot do this right now - on launch day...?

Michael Guo

Hey @osakasaul , the "I can't add this right now" is actually a button that you can press if you do not want to add it (we should make this more clear for sure). Once you click one of the choices (Personal, Organization, or agency) then add your company domain, the continue button will light up so you can continue

Saul Fleischman

@mic_guo Ah, I see. I did what you asked on the site and gave a coupl of my company domains, waiting for that notification (at least, thst's what it appeared to be) to change, it didn't and so I figured, "yup, yet another piece of half-assed nocode-generated web slop - with 5.6M in funding. These are the times we live in."

Best of luck with the launch!

Kate Ramakaieva

Congrats on the launch @vihaar_nandigala I believe the timing angle is underrated in GTM - most tools optimize for volume, not relevance.

How are you defining “in-market”? Is it behavioral signals, firmographic triggers, or something else?

Vihaar Nandigala

@kate_ramakaieva Thanks Kate 🙏

The core idea behind Orange Slice is that “in-market” isn’t one-size-fits-all — especially in GTM.

We let you define what that actually means for your business.

That said, here’s how we think about it internally:

1. Behavioral intent signals
Things that show someone is actively evaluating: hiring for roles tied to your use case, competitor comparisons, stack changes, launch posts, complaint/replacement language, etc.

2. Firmographic guardrails
ICP filters (size, industry, geo, tech stack, motion maturity) so you don’t chase noisy but irrelevant signals.

3. Recency + velocity
When the signal happened + whether multiple signals cluster together
(timing > static fit)

kshitij

Hi, a few questions -
1. How does the pricing work? If it's credits-based/usage-based, then how do you define that exactly?
2. How accurate is the data + how recent? What sort of data providers do you use? Especially intent signals are notoriously inaccurate for "things like people with 4 fingers as you say in YC demo" haha
3. How does it handle vague/intent based queries instead of traditional filter style queries? If I say something non-filter style like "find me users who are on the lookout for Instagram marketing automation tools"

Vihaar Nandigala

@kshitij11 I love these questions keep them coming. I can tell you actually looked at the product and thought about them thank you so much!!!!!! <3

1. Pricing (credits-based)
Credits map directly to data usage.

For example:
• enriching a company = small credit cost
• running deeper research (scraping, AI analysis) = higher cost

Before you run anything, we show the estimated cost — so it’s predictable, not a black box
We also show pricing for individual actions (e.g. tech stack lookup, custom scrape) directly in the UI.

2. Data accuracy + recency
Two parts here:

Structured data → comes from providers like Crunchbase, BuiltWith, etc.
Unstructured / intent data → pulled live (web, social, etc.) at query time

So instead of relying only on static databases, we’re constantly refreshing data based on what’s happening right now.

We also cross-check across multiple sources (up to 20–30 in a single workflow) to improve reliability.

3. Handling vague / intent-based queries
This is where the agent really shines.

If you say:
“find people looking for Instagram marketing automation tools”

we don’t just apply filters — we:

• search for real conversations (posts, forums, social)
• detect pain signals + intent language
• enrich those users/companies
• rank them by relevance

So it behaves more like a researcher than a filter builder.

TLDR:
most tools = static filters on static data
Orange Slice = dynamic search + reasoning on live data

kshitij
@vihaar_nandigala Thanks super insightful. And just for an idea how does the price compare to vis a vis clay on an average use? I know it depends on the use case but if you have any average or rough estimates from your early clients. Congrats on the launch!
Vihaar Nandigala

@vihaar_nandigala  @kshitij11 We're much more affordable than clay. In some use cases, on average, we generally tend to be 50% less than clay on average usage, mostly because we don't charge for actions and API calls, and also our plans are a lot more generous and flexible. Our cheapest plan starts at $20/month, and then we scale. You can also buy overages as one-time credit top-ups, and our credits all of them roll over; they don't disappear every month. Because of all these reasons, we end up becoming about 50% more affordable than clay. Also, don't gatekeep features behind certain plans so you can connect your CRM APIs all for free through the $20/month plan as well.

Aleksandar Blazhev

Congrats on the launch @vihaar_nandigala !

When you say "automate any sales task," what's the most repetitive sales workflow your beta customers have fully offloaded to the agent?

And on the flipside, what's the sales task that still needs a human in the loop today?

Vihaar Nandigala

@byalexai Here are some examples of both!!!

Most fully offloaded workflow: building and refreshing outbound target lists end-to-end (researching ICP-fit accounts, enriching contacts, writing personalized first-touch drafts, and pushing everything into the team’s CRM/sheet automatically).

Still human-in-the-loop: final strategy and judgment calls — especially messaging for high-value accounts, objection handling, and negotiations.”

romain delgado

Curious how this handles the research layer when you're running outbound across multiple e-com brands at once.

Do you pull brand-level signals recent ad spend patterns, new growth/CX hires, post-funding activity or is it mostly contact-level enrichment? Because when you're managing 10-15 stores the prioritization layer matters as much as the messaging itself.

Vihaar Nandigala

@romain_delgado For prioritization, it is actually what you decide or what you want to build. If there's a certain signal or data source you want the system to go through first, you can actually customize it and create it how you want it.

That's one of the core philosophies we believe at Orange Slice: that there's no right way to do sales, and every sales motion is going to look a little bit different.

Michael Guo

Hey @romain_delgado - the research layer you can customize yourself! If you want to pull recent growth/CX hires or know of any post-funding activity, you can directly ask our agent to create the enrichment columns.

Also I agree, the prioritization layer for choosing when to contact a company is just as important as what is said in the messaging!

Hersh Singh

Been using orangeslice for a couple weeks and have really enjoyed it! As a gtm leader for a very small startup its a fast way to find leads and reach out to people in our ICP. @vihaar curious about seeding for linkedin/reddit I was messing around with those templates. I was hoping to get connected with someone from your team to help me maximize my capabilties of your product. Congrats again think what you are building is awesome!!

Vihaar Nandigala

@hersh_singh Thanks for your support, Hersh. Love to connect with you personally and even see what you're trying to build and help you out. if you're on our Slack, you can directly DM me there as well. Here's the Slack join link as well. https://join.slack.com/t/orangesliceai/shared_invite/zt-3nhp4pjo0-AuT8t2gEjzFbP1zqsvyW4Q

Jacob

Has been an awesome tool for building out lead lists and easily plugs into the rest of my tech stack. great founding team too

Vihaar Nandigala

@jacob59 Thanks Jacob for the support!

Julien Avezou

Congratulations on the launch. Are you listening to other sources than reddit?

Vihaar Nandigala

@avz We can listen to any publicly available website. We can listen to Reddit, Instagram, X, LinkedIn, Facebook for social listening, but we can also listen to government websites like SEC filings, anything you can think of. Your imagination is the limit for what you want to listen to.

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