Your BEST-SELLING SKU is NOT always your BEST-PROFIT SKU

Your best-selling SKU is not always your best-profit SKU.

This is one of the easiest ecommerce traps to miss.

A product can sell well and still keep weak profit after:

* COGS
* platform fees
* payment fees
* shipping
* discounts
* refunds
* taxes
* ads

That means the “winner” on your sales report may not be the winner in your profit view.

The question is not only:

“Which SKU sold the most?”

The better question is:

“Which SKU actually kept healthy profit after all cost layers?”

This matters because many ecommerce decisions are made from SKU sales volume:

Scale ads.
Buy more inventory.
Push bigger discounts.
Feature the product more.

But if the SKU has weak true profit, scaling it may only scale the leak.

Okiela helps ecommerce sellers audit SKU-level margin and find hidden profit leaks.

Audit your SKU margin 👇

#EcommerceProfit #ProfitLeakage #ShopifySeller