Why Your Sales Strategy Might Be Eating Your Profits ?

Take the eight things every Shopify guide tells you to install. Rank them by what is left on the order instead of by how much they lift sales.

The list turns upside down.

On a 50 product, after you pay for the goods, the packing, the shipping you cover and the card fee, you have 21.75 left.

Sticky buy button on mobile: 0.00.
Faster pages: 0.00.
Reviews and a delivery date next to the button: 0.00.
Popup with 10% off when they try to leave: 5.00.
Free shipping over a threshold: 6.40.
Buy two save 15%: 7.50.
Was 80 now 40 at 20% off: 10.00.

That last one is first on most published lists. It takes nearly half of what you had.

The three that cost nothing sit at the bottom of those lists. Not because they work less. Because they take weeks of unglamorous work, and a discount takes an afternoon.

One thing I will not rank: the offer on the thank you page. It is the only one that adds instead of subtracts, so it could be first or last depending on the margin of what you upsell. I do not know that about your store.

This is my opinion about money, not a claim about whether each thing works.

I read Shopify and Google docs and post what I find. Follow if that is useful.

#Shopify #CRO #Okiela #conversion