Stockouts are expensive....But not all stockouts are equally bad...

Stockouts are expensive.

But not all stockouts are equally bad.

If your best seller runs out, the damage can be immediate.

Lost revenue.
Wasted ad spend.
Customer frustration.
Competitor purchases.
Ranking recovery later.

That is painful.

But if a slow-moving SKU runs out for a few days?

That may not be the end of the world.

Sometimes it is cheaper than holding too much stock for months.

This is where many ecommerce founders get stuck.

They treat every SKU like it deserves the same protection.

It does not.

A product selling every day deserves a different inventory rule from a product selling twice a month.

The simple check:

How fast does it sell?
How much profit does it keep?
How long does supplier replenishment take?
How expensive is a stockout?
How expensive is overstock?

That is the real decision.

Not “more stock” or “less stock.”

Better stock.

For the right SKU.

At the right time.
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