Returns are NOT just refunds !!!

Returns are not just refunds.

For ecommerce sellers, a returned order can leave behind lost margin, shipping cost, fees, support time, restocking work, and possible write-offs.

That matters because a high-revenue SKU can still become a weak-profit SKU if too many orders come back.

The point is not to eliminate all returns. Returns are part of ecommerce.

The better operating question is:

Which SKUs are being hurt most by returns after every cost layer?

Okiela helps ecommerce sellers find hidden profit leaks by SKU, order, and channel.

Find the hidden profit leaks draining your store. Send one order export and get your 3 biggest profit leaks in 48h.

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