LOW price does NOT always mean STRONG PROFIT !!!

Low price does not always mean strong profit.

For ecommerce sellers, a lower price can improve conversion and still leave weak margin after COGS, fees, shipping, refunds, discounts, and ad spend.

That is why price tests should not only be judged by conversion rate or revenue.

The better operating question is:

Does this price still make sense after every cost layer?

The point is not to avoid low prices.

The point is to know the margin floor before scaling a price test.

Okiela helps ecommerce sellers find hidden profit leaks by SKU, order, and channel.

Find the hidden profit leaks draining your store. Send one order export and get your 3 biggest profit leaks in 48h: okiela.io/audit

#EcommerceProfit #Shopify #DTC #Okiela