Free shipping is NOT FREE !!!

Free shipping is not free.

The customer may see $0 shipping, but the merchant still pays the carrier.

That cost comes out of contribution margin. For ecommerce sellers, the real risk appears when free shipping stacks with COGS, discounts, refunds, fees, and ad spend.

The answer is not always to remove free shipping. The better operating question is:

Which SKUs and orders can actually afford it?

Okiela helps ecommerce sellers find hidden profit leaks by SKU, order, and channel.

Find the hidden profit leaks draining your store. Send one order export and get your 3 biggest profit leaks in 48h: okiela.io/audit

#EcommerceProfit #ShopifySeller #ShippingCosts #ProfitLeak #Okiela