Official
The platform to make love last
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Zachary Stern

Official 2.0 - Plan better dates, have better sex, be better partners

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Official
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Dating apps make finding a partner easy - but keeping that love alive? That’s where the real challenge presents itself.
Official helps relationships thrive by encouraging couples to experience new things together and rewarding healthy habits.

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Zachary Stern
Maker
Hi Product Hunters! I’m the founder of Official, an app built to help couples have better relationships. Online dating is more popular than ever. Over 40% of heterosexual and 60% of homosexual relationships begin online, resulting in a $5B dating app industry within the USA. Yet, that’s nothing compared to the rest of the dating market. Gen-Z alone spent over $11B going on dates in 2019. It’s estimated that the average American will spend almost the same amount on college as they will on dating in their lifetime ($121k). That’s why Official is here. We recognize the importance of dating and relationships, and while there are plenty of platforms out there that help someone find a partner, there are none that help a couple stay together. So, how do we do it? Well, it starts when a couple makes their relationship Official (on the app, it’s up to them to have the awkward “what are we” convo). When a couple makes their relationship Official, they get access to a ton of convenient, easy-to-use features: 📆 Plan a Date: Find, swipe, and match on date ideas posted by Official, friends, and our community 🪢 Intimacy: Explore, swipe, and match on intimate positions, toys, and fantasies to try together 👍 Check-In: Complete check-ins to build emotional intimacy 🌄 Memories: Post dates privately or share with our community 📓 Notes: Remember the little things with shared notes ⏰ Upcoming: Countdown to future dates and anniversaries 🎉 More coming soon! We launched on Valentine’s Day– it is free for now! You can find Official on the App Store: https://apps.apple.com/us/app/of... I’m excited to answer any questions, so please, ask away! Also, if you want a date curated especially for you, email me at zac@getofficial.co and let me know you’re from Product Hunt! I can’t wait for you to #GetOfficial
Yaroslava Antipina 🇺🇦
Cool idea! Congrats on the launch! You've launched on Valentine's Day this year & you've already got 25K couples (info at the website)? What are your target countries right now? Good luck today on PH & further scaling!
Zachary Stern
Maker
@yaroslava we’ve been in beta for the last year! We target the USA, Canada, Uk, Australia
Yaroslava Antipina 🇺🇦
@zacstern that's interesting. So, you mostly grew organically. Or you had any promo campaign in target countries? The point is that we're working on social discovery app & trying to figure out financial model. If it's not sensitive information. it would be great if you can share your customer acquisition cost. Thank you!
Zachary Stern
Maker
@yaroslava We did both organic and influencer campaigns on Tiktok, but what really helped us grow was our organic content. Our CAC is <$1 when we do social content typically.
Yaroslava Antipina 🇺🇦
@zacstern thank you so much for your answers! Appreciate it.
Abraham Aremu
Why Is it region locked? Can't access it in my country.
Zachary Stern
Maker
@anuoluwapo_abraham We only have content in english at this time so we are waiting to release the product worldwide until we can have better translation. What country were you trying to get it in?
Abraham Aremu
@zacstern hi…I’m in nigeria and English is our lingua Franca
Zachary Stern
Maker
@anuoluwapo_abraham Makes total sense!! We just don’t have enough content there to feel like we are adding value to our users, if you want to email me I can get you on the testflight so you can try it out contact@getofficial.co
Mike Vorhaus
this app really does help me building my relationship
Zachary Stern
Maker
@mike_vorhaus1 you’re the best!!!
tyler malin
Hi, looks great but I keep getting stuck on invite your partner step, tried email, phone, text. Are you trying to tell me something about my partner :)?
Zachary Stern
Maker
@tyler_malin I can’t say it’s a sign but I can say that we’ll check the logs, email me your number at contact@getofficial.co and I will get it sorted ASAP
Troy (Mitch) Mitchell
There are many scammers on online apps. How do you verify the authenticity of someone profile? Congratulations on the launch.
Anna Filou
@mitch_mitchell it’s not a dating app… You’re supposed to use it with your existing partner to find things to do together.
Srivatsa Rampalli
Hi, kudos on launch! Just a question, What are the security measures taken? As one would think more than once before installing if not end-to-end encrypted.
Zachary Stern
Maker
@svatsa159 We are fully encrypted, end to end and have complete user verification
Woooooooo this is so great!🤩
Satyendra Sahani
Congrats on the launch, Zachary. 💯 for the tagline 😊
Stefan Bödenauer
Hey @zacstern is it Official 2.0 (Producthunt) or Official 3.0 (Youtube Video Title) :)
Zachary Stern
Maker
@stefan_bodenauer Technically 3.0!!! You got me there
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