Negator - Cut wasted ad spend. Let AI clean your search terms.

Hey Product Hunt 👋

We built Negator.io after years of managing high-budget Google Ads accounts and testing every tool on the market for negative keyword management — and finding that none of them truly worked as promised. They were either inaccurate, too manual, or lacked contextual understanding of a business’s goals.

Between my co-founder and I, we have 35 years of combined Google Ads experience running an agency and optimizing campaigns for thousands of clients and hundreds of millions of dollars in Ads Spend. We created Negator.io to finally automate what every PPC expert hates doing — digging through thousands of irrelevant search terms.

Negator uses AI to classify each search term as Relevant, Not Relevant, or Competitor based on your business context. With a single click, it generates clean, precise negative keyword lists — saving hours of manual work and eliminating wasted ad spend.

We’re proud that Negator isn’t just another automation tool — it’s built by agency owners who live in Google Ads daily. We know exactly what marketers need, because we needed it first.

Would love your feedback and thoughts on how we can make Negator even smarter. 🚀

— Michael & the Negator.io Team