Will AI replace performance marketers in the next 1 years?
by•
I’ve managed 1M+ in Meta & Google ad spend and one pattern keeps repeating:
The person who can:
• Read data deeply
• Understand creative
• Connect the two
• Actually take action
…is extremely rare.
Now we’re building AI agents that:
Analyze ads frame-by-frame
Reallocate budget automatically
Generate new creatives
Launch campaigns
Curious how the PH community sees this:
Are we heading toward autonomous ad teams?
Or will humans always stay in control?
Would love honest takes.
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