Introducing AI, the Firefox way — as a bolt on, not deeply integrated

While @OpenAI throws its weight behind a fundamental rethinking of the browser through an AI lens in ChatGPT Atlas, Firefox, which peaked in 2009, continues to hold on to internet ideals from the same period.

As such, it is pursuing the easily-jettisoned strategy of exploring adding an "AI Window" to Firefox, like a back alley where internet users can go "do their nasty", but not have it pollute their regular web usage.

They sum up the strategy thusly, to hackles from their community: The web is changing, and sitting it out doesn’t help anyone.

While I probably shouldn't be so cynical, Mozilla continues to underwhelm with its half-hearted, compromised attempts to keep up that it invariably abandons because its ICP is basically the second coming of AOL users.

But tell me I'm wrong — does this strategy (or anything else Mozilla is doing) excite you?