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Mixpanel Events 2.0 - Now $0 for your first 1M monthly events

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Event analytics everyone can use, made more affordable. No more getting stuck on arbitrary feature limits: get 1M events free on Mixpanel's Growth plan. Our prices are now 100x cheaper — because we're done being part of the unintuitive SaaS pricing doom loop.

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Maker
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Hey Hunters, The first rule of building great products? Listen to your users. You told us our pricing was confusing and too expensive to start with. And for too long, we ignored that. It’s time to change that. Starting today, our pricing is simpler, 100x cheaper, and actually makes sense. Before paying a single cent, our new Growth plan grants you access to: ✅ 1M free events each month — pay nothing if you use fewer than 1M monthly events ✅ 20K monthly session replays — included, for free ✅ Unlimited reports ✅ Advanced features (like cohorts for behavioral segmentation) ✅ Easier setup than ever with Autocapture Check it out and let us know what you think:
Maker
how does this work for existing customers? Would you automatically move us to the right tier? I'm stuck with only 5 saved reports and I have a fairly small users base to warrant a higher tier.
Maker
yes! Just head to the pricing page and select "Make the Switch" to the Growth plan and you should be set to go!
Thanks for putting this together! Congrats
Maker
thanks so much, Aaron! Hope to see you on Mixpanel soon! 😎
So good to see this awesome product lower their prices.
Maker
thanks so much for the kind words, Johan! Hope to see you on Mixpanel 🔜
I'm a long-time user and I'm thrilled to see your 2.0 release! 🙌 I know your product offers free features, but free users can only create up to 10 charts. Will this limit change in version 2.0? Thanks again for making such a great product 👍
Maker
hey Jun! If you start on our Growth plan, you get your first 1M events free each month and unlimited charts / reports. If you stay on our Free Forever plan, there's still a chart limit.

Understood, thanks for the detailed explanation!

🚀 Excited about Mixpanel 2.0! We already have an existing Mixpanel account, and we’re eager to understand how Mixpanel 2.0 can help us reduce costs. 🔹 Would migrating to Mixpanel 2.0 be necessary to take advantage of the new pricing model? 🔹 Are there any specific steps or optimizations we should implement to make the most of this update? Looking forward to insights from the Mixpanel team! 🙌
Maker
woohoo! I'm excited you're excited! Yes, you'd need to migrate, just head over to our pricing page and select "Make the Switch" to get started. If you are already up and running on Mixpanel, this should be all you need to get going!
Great for discovery... but having an existing account with 1.5m events, i try to do the math... Growth plan is $0 but limited to 1m events? Let assume I have 1.5m events, I will pay $140? With the old pricing, I pay only $24 no? What am i missing?
Maker

 hey David -- our pricing for 1.5M events under the old setup would have been $200/month. The price now is $140 (or $100 if you pick an annual plan)! The $24 from before was just for 10K events / month -- those events are now free and included.

The price is really attractive! 😊 Impressive. Congrats on the launch !🎉
Maker
thank you so much, Kay! Hope to have you as a customer! 🤩
big fan of this new tool! super simple to setup, 10/10 recommend -- Mixpanel is back 😎
Maker
💜🎉🤩
been using Mixpanel for 10 years I think. Worth getting it into a new AI Assistant.
Maker
thank you for being a Mixpanel user for so long! Here's to another 10 years and beyond 🚀
Cool product with amazing features. congratulations
What an offer 🤩
Maker
at the price of free, you can't afford to wait 😉