Get Transparent Pricing on Labs - The right tests. The real price. Nothing extra.

Everyone sells you a bundle... 100 biomarkers and tests, one price, most you'll never use. We unbundle it. Answer a 60-second questionnaire and see exactly which tests answer your question, which to skip, and what each costs. Buy those. Skip the rest. Simple and transparent.

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Kenneth here, co-founder of Mito (with Joel) 👋 When we started Mito three years ago, we set out to build the health partner we wished existed - one that helps you live better, for longer, with guidance you can actually trust. Since then we've run over a million lab tests, helping people uncover hidden deficiencies, resolve stubborn symptoms, and in some cases catch serious disease early. The smartest thing you can do for your health is pay attention before you have to. But paying attention shouldn't feel confusing, expensive, or like someone is always trying to sell you something. Today, wellness means more tests, more pills, more things to buy. Traditional healthcare is just as frustrating - you fight for a preventive test, then wait weeks for a surprise bill. Across a million tests and thousands of conversations, the same four questions kept coming up: 1. What should I test? 2. Which results matter? 3. What should I do next? 4. Am I wasting money? So we built the opposite. Answer a 60-second questionnaire and we'll show you which tests actually answer your question, which ones you can skip, and what each costs, upfront. Then buy just those, as close to cost as we can get them. No hidden markups. No upsells. We earn money one way: a simple $9/month. We earn the same whether you buy a lot, a little, or nothing at all, so our only job is to help you make a better decision, not a bigger purchase. Sometimes, the most valuable advice is knowing when not to do more. Clearer answers. Lower costs. Guidance you can trust. This is our first step toward unbundling health testing - labs today, supplements and prescriptions soon, priced the same way. We'd love this community's hardest questions. 🩸 — Kenneth & Joel Co-Founders of Mito

Huge congratulations on the launch 🎉 The idea of letting people build a blood panel instead of forcing expensive bundles is genuinely refreshing Curious to know what insight from your users made you realize this was the right direction

hey! We see that there’s been a general transition of customers who are more nuanced and know what they need better. Also with AI personal tools getting better people already do a ton of research on their own which allows us to help with the execution layer of completing the tests to get results back from the real world - ie labs, scans

Love that you can see the price of every biomarker upfront and mix labs yourself. That kind of transparency is rare and makes the whole experience feel less like a upsell trap.

thanks appreciate that! It’s a key part of how we feel healthcare should be headed Try it out and let me know what you think!

Love how you put pricing transparency front and center for every biomarker before you even pick a lab, makes the whole process feel like it's working for me instead of the other way around.

finally a blood test setup that doesn't shove a random panel down my throat, picked my own biomarkers and saw the exact prices before committing

Mito Health is the best! Excited to get my kit!

 Oh hey man, thanks Alex!

the upfront pricing per biomarker is a really thoughtful touch, makes the whole experience feel less like a upsell and more like a real tool. nice work

Love that you can see the exact cost of each biomarker before committing. It feels respectful and removes that usual foggy upsell vibe you get from most health panels.

 Yeah it's huge, especially amongst the community who need to track frequently - optimizers, people who are feeling off and want answers.

How does pricing work when you build a custom panel—do you pay per biomarker or is it bundled by goal category, and is the clinician review included or a separate fee?

 Hey there! Great question!

We price per biomarker, so you only pay for the tests you actually need.

We do have a few preset panels (heart health, hormones, longevity, etc.), but they’re mainly starting points.

Most people end up customizing them based on their goals or what’s being monitored.

For example, someone starting a GLP-1 might only care about HbA1c, fasting glucose, insulin, kidney function, liver enzymes, lipids, and a CBC.

Someone optimizing testosterone would likely add total/free testosterone, SHBG, estradiol, LH/FSH, prolactin, hematocrit, and PSA. Different goals, different biomarkers - so bundling everyone into the same panel often means paying for tests you don’t need.

The clinician review is included with your membership, so once your results are back, your personalized recommendations are too.

Finally a health testing service that doesn't shove a giant bundle down your throat. Picking just the thyroid and hormone markers I actually cared about saved me a chunk of cash.

 Thank you!

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