Migma AI - AI runs your email marketing. Better with every send.
by•
Migma creates full campaigns before you ask. It understands your goals and events, creates every email, personalizes and localizes it, and renders consistently across inboxes. It handles sending, preferences and compliance, then learns what drives revenue.
Replies
Upvoted, good luck guys! 🇩🇰 🤝 🇸🇪
@philip_sorensen Thanks Philip! Let’s keep the big ones uncomfortable 😄
Super well thought out blend of email and AI. Really excited about this one. Congrats!
@greggblanchard Migma <3 SendView thanks a lot for your support.
@greggblanchard Thanks so much! Means a lot coming from someone who gets both sides of it.
Come take it for a spin.
The visual editor paired with real brand email examples is a smart combination. Starting from a strong reference and still being able to tweak every element feels much less limiting than a one-shot generator.
@adriancia Thanks 🙏 You landed on exactly why we built it that way. One-shot generators feel like magic for about ten seconds, then you hit the thing you want to change and you're stuck regenerating and praying.
Starting from a real reference gets you 90% there, and keeping full control of every element means the last 10%, the part that actually makes it yours, is a quick tweak instead of a fight.
Would love for you to take it for a spin and see how it feels on your own brand.
Congrats on the launch. The preflight checker that catches rendering issues across email clients and fixes them with one click is such a good detail, that cross-client mess is usually the most painful part of building emails. Curious how you're handling something like Outlook's rendering quirks under the hood, that engine has famously been a nightmare for HTML email for years.
@felipe_messias Thanks 🙏 And yeah, Outlook is the exact reason Zinn exists.
The short version: you're not writing HTML, you're writing Zinn, and our engine compiles it down to whatever each client needs to render it right. Outlook's quirks get handled at that compile step automatically, so the person building the email never has to think about them. Outlook 2003 included.
I'll keep the how-it-works under the hood to ourselves 😄 but that compile layer is the whole reason we built our own markup instead of patching raw HTML forever.
Best way to judge it is to throw a nasty layout at it and open the result in Outlook yourself.
Hello,
Congrats for the launch. 🎉
Since Zinn is a proprietary markup language, how do you ensure LLMs consistently generate valid Zinn instead of drifting toward standard HTML as campaigns become more complex?
@rogerdemello Thanks 🎉 Good question, this is exactly the failure mode you'd worry about.
Two things keep it honest. The models are trained on Zinn specifically, so it's the default they reach for, not something they translate into after thinking in HTML. And there's a validation step on the way out: anything that isn't valid Zinn gets caught and corrected before it ever becomes an email, so drift can't silently ship. Complexity doesn't sneak past because the output has to pass that gate every time.
I'll keep the deeper mechanics to ourselves 😄 but that's the shape of it: trained to speak Zinn natively, and validated so it can't drift into something else without getting caught.
This is interesting. What specifically about it increases open rates by 5x?
@rich_sun It's not one thing, that's the honest answer. A few pieces stack up.
First, the quality of the email itself. Our engine isn't spitting out generic templates, it studied thousands of real high-performing emails, and it scores every one it makes across five things: tone, visual, emotional pull, clarity, and how well it carries your brand's values. So what goes out is already built to convert, not just to look nice.
Second, deliverability. The same email renders identically across Gmail, Outlook, Apple Mail, dark mode, mobile, all of it, and it actually lands in the inbox. An email that reaches people and looks right everywhere gets opened and clicked way more than one that breaks or hits spam.
Put those together and the lift is real. Best way to believe it is to run one of your own campaigns through it and watch the numbers.
The auto-generated campaigns that actually respect brand voice instead of sounding like generic AI sludge is a really nice touch. Whoever built the calendar-aware logic clearly thought through the boring details, and that shows.
@mutugantan82154 Really appreciate that, especially coming from someone who'd notice 🙏
The calendar logic was one of those "boring but critical" pieces we didn't want to cut corners on.
Go poke around the campaign calendar if you haven't yet, curious what you'd throw at it
"Better with every send" implies real learning loop, not just A/B testing dressed up — curious what's actually feeding that improvement. Is it optimizing on opens/clicks per send, or does it get smarter about audience segmentation and timing over a longer horizon? That's usually the difference between a marginal optimizer and something that meaningfully changes strategy over time.
@abhineetarora Good distinction to draw.
Each send adjusts things right away based on opens and clicks. Over time it also gets better at segmenting your audience and picking the right timing, so the strategy itself improves, not just one campaign at a time.
Come run a few cycles and watch it move.
"Creates before you ask" is the real pitch — most email tools wait for you to know what to say.
@ringo_td5 Love how you put that 🙏 That's exactly the shift we're going for, Migma doesn't wait around for a brief.
Come see what it drafts for you
I love this – congrats on the launch. What signal does it actually learn from: opens, clicks, replies, or revenue?
@derrickshowers Thanks so much! It's not just one signal, we look at a mix of engagement data, opens, clicks, heatmaps, and how people actually interact with the email, not just a single number.
Come give it a try for free.