Who actually needs a changelog widget? (and who doesn't)

Who actually needs a changelog widget? (and who doesn't)

Been thinking about this while building Lytmark — not every SaaS needs a changelog tool, but some really do and don't realize it yet.

You probably need it if:

• You ship updates regularly but announce them only in email newsletters nobody opens

• Your support inbox gets "is X feature coming?" questions you've already answered on Twitter

• Users churn because they don't know you fixed the thing that was bothering them

• You have a public roadmap living in a Notion doc with a broken link in your footer

• You've copy-pasted the same update into Slack, email, and Twitter and still feel like nobody saw it

You probably don't need it if you're pre-product, still in private beta, or ship once a quarter — overkill at that stage.

The core problem isn't "we don't ship" — it's that users live inside your app and your updates live outside it. Email open rates are 20%, Twitter reach is algorithmic, Notion docs are forgotten. A widget that lives where users already are is a different channel entirely.

Curious — how are you currently handling product updates with your users? Still on email, or found something better?