Loot! - Get paid for completing social tasks for brands

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Fun idea. And fun to see continue to hack and innovate around the social rewards space.
This looks wonderful I just signed up as an advertiser.
, can you tell us more about the space, your experiments within it, and what you've learned?
What excites me most about Loot! is that it 1. leads with mobile and 2. focuses on content creation. Much like Wahooly, we give users compensation for simple social activities, but the approach is much different. Two of the bigger challenges with Wahooly were a lack of instant gratification (equity compensation vs. cash) and sustainable engagement. Loot! focuses on task oriented campaigns that are simple to accomplish and extremely valuable to the users/brands. I very much view it as Mechanical Turk for social tasks (memes, photos, social content creation, etc.) We're seeing a lot of potential in crowdsourcing really interesting content for publishers. For example, we ran a campaign recently that asked users to share a screen shot of their home screen. With 3,800 submissions, we can now analyze that data to determine what the most popular apps are by placement from a fairly substantial sample size. We'll be teaming up with publications to create stories using user-generated images/data. Helping with app downloads/engagement is another area of focus. We just partnered with NativeX, which will be launching in the next couple of days. Overall, whether it's a startup or fortune 500, there is a potential use/application for our product.
Thanks for checking out Loot! today everybody. I'll be around all day to answer any questions you may have. We appreciate PH's support!
Cool idea! I'd look into adding some clear CTA on the home page.
we are definitely adding one! We actually just started using LinkSense, which let's us use one smart link to direct users to our Android, iOS and web app based on which device said user is on when they click. Pretty awesome product.
just wanted to let you know we added a CTA to our home page using one of our smart links because of your feedback! Thanks for helping us out.
Just tried to setup a campaign costing $20 was redirected to the signup screen after purchasing. ...fixed a bit glitchy though :/
thanks for signing up! I am the COO at Loot and can help get this resolved for you. I see that your campaign was created successfully and it's strange that you go redirected to signup screen. Can you try logging in and seeing if the campaign is in your Drafts?
could you please tell us what we could do better in the campaign creation process? We always love getting feedback (especially since we just pushed this 2.0 version a few weeks ago). Your campaign is live in the app and we will do a free push notification for you to get it really going if you would like!
Everyone likes instant money. Good call.
Now that it's TechCrunch official, happy to share the news that Wahooly has merged with Loot!
How does this work in terms of cost vs. profit? What do the advertisers have to pay for every social task? If Loot pays .75 how much does it cost advertiser? Even at 40% it's pretty steep for an interaction?
thanks for the question Johnny. It depends on volume and type of action but we start out charging $1.50 per action. It's actually significantly cheaper and more effective than any ad on Fb, Twitter, etc.
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