Most new token teams treat "hiring a market maker" like hiring a plumber find someone, pay them, done. Then they're shocked when the "market maker" dumps their treasury, vanishes, or bills them for "exchange fees" that never existed.
I've been close to a dozen launches. The teams that survived all asked the same hard questions before signing. The teams that got rekt skipped them. So here's the checklist I now hand to every founder I talk to.
1. How do you prove you're not a rug? Ask for verifiable on-chain addresses and past work not a polished PDF. If they can't show live data, walk away.
2. If I give you coins to market-make, who controls the wallet? The safest setup is one where you hold the keys and the MM trades via a restricted API (no withdrawal rights). Anything else = custody risk.