What’s your average response time to a new lead?

According to Harvard Business Review’s classic study “The Short Life of Online Sales Leads”, companies that try to contact a new lead within the first hour are nearly 7× more likely to qualify that lead than those that wait an hour longer and more than 60× more likely than those that wait 24 hours or more.

Yet the same study found that the average response time (among companies that even responded) was 42 hours.

That gap is wild.

Teams are spending heavily on ads and lead generation, but missing the “golden moment” when a potential customer is most focused.

So I’m curious — how fast does your team respond to new inbound leads?

• Do you have any system or automation to make it faster?

• Or is it still a manual process?

At Leadport AI, we’ve seen that connecting the right salesperson to a new lead in under 10 seconds can completely change the game — not just for speed, but for trust and conversion quality.

How do you handle timing in your sales process? 👇