Kraftful Analytics - Product analytics for IoT apps

Congrats!

👋Hey hunters and thanks to @mwseibel for hunting! I’m sure you’re thinking there are more analytics solutions on PH than Web3 “thought leaders” in Miami. Why on earth would anyone launch another analytics tool? 🤷🏻‍♀️ Having worked with a ton of IoT brands at IFTTT before starting Kraftful, it turns out that most mobile apps for connected hardware don’t rely on interaction data. It’s true!! That smart light in your bedroom that you never reconnected after it went offline – no one even knows you’ve churned. Same with the thermostat your dad bought last year and gave up on during setup. Lights, thermostats, cat litter boxes – more and more things are getting connected every year. And yet, the experiences for those connected things aren’t improving. IoT companies are building both hardware (so hard!) and software (firmware updates are harder than David Beckham’s 🍑). They’re also managing supply chain issues, chipset shortages, and AWS outages locking users out of their homes. Hardware companies don’t have time to learn data science jargon to navigate general-purpose analytic tools, figure out which of all metrics matter for IoT products, and then configure charts, funnels, and Rube Goldberg machines 😅 Our team did all that work when building our first product: a standardized experience for connected hardware. We’ve now productized our internal analytics solution so that hardware companies can use it for their own apps. In addition to being used by Kraftful-powered apps, our analytics is now in beta with Awair (Air Quality Monitor), Napoleon (Fireplaces and BBQ equipment), and Aura Air (Air Purification). Kraftful Analytics makes it easy to track IoT-specific metrics like how users connect a device, their user journey, and to determine the appropriate session duration and stickiness for a product using industry benchmarks. Getting users hooked for 2 hours/day may be a win for TikTok, but if your dad spends an hour trying to turn on his light, he’s thinking about how to return it! 🤬 All of the Kraftful charts are pre-configured for everything a PM needs to track, and are accompanied by insights explaining how to use the metrics to improve the user experience. There will also be an opportunity to customize charts for a deeper dive into specific issues. Excited to launch it publicly this week and get feedback from the PH community 🙏🏻

Love bringing the data into the hardware world! Seems great!

👋 Hi hunters! I'm Renat, Founding Software Engineer at Kraftful. Happy to answer any questions from the community.

Upvoted. Seems it's really hard to launch highly specialized products, isn't it? Hope one day I would be able to try Kraftful Analytics – in case of my own interest, how this kind of analytics should work. Best wishes to your team!

Hello hunters 👋 I'm Jacob, another engineer on the team here at Kraftful. This has been a neat product to build and evolve over the last couple months for us and I'd love to hear any questions you might have. As @yanaw mentioned in her post we started this product for ourselves to understand how we could bring more ease, and less frustration, into our users interactions with their devices. It's been great to see other app makers like Napoleon and Awair getting immediate value from having relevant and timely information in one place. Thanks for taking a look and looking forward to any feedback.

Congrats on the launch! These types of metrics can really make a difference for product, engineering, and design teams, which ends up helping the end user. So excited to see this help improve the internet of things!

Congratulations Kraftful team! Data is so critical to making informed product improvements and ensuring a fantastic experience for end users — super exciting to see this level of analytics for IoT. Can't wait to see what you do next!

Congratulations Yana and team Kraftful on the exciting launch!

Congrats Yana! This is amazing 🔥