Get your designs off the screen and onto the shelf with prepress design specialists via one flat monthly fee. Print-ready files in as little as 1/2 a day. Unlimited revisions.
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Maker
Hi PH community
I’m Meredith, a co-founder of KitPrint.
Today, we’re incredibly excited to share a solution to a big pain point in the CPG industry - getting your designs off the screen and onto the shelf.
***Quick Background***
A former colleague and I reconnected a few months ago, and what started as a bit of a post-mortem about our previous company turned into a lively conversation about why creative teams lose steam at the end of a product launch. One HUGE reason is the technical process that happens between finalizing a design and the moment it becomes a real, tangible thing.
This in-between process is Prepress Design. It goes by a few names, but the idea is the same: If it gets made into something real, it will need to go through a technical design review and will likely need adjustments to be ready for printing.
Our observations…..
***The Problem***
> Prepress design is ALWAYS needed, typically toward the end of a launch timeline.
> These capabilities are often needed only sporadically.
> When our in-house designers were allocated to prepress, all other creative projects were put on hold - sales sheets, web development, merch and other marketing collateral suffered delays as a result.
> In-house designers typically didn’t have time or interest for prepress. Their creative skills were needed elsewhere!
> Freelancers could be unpredictable and costly and it often took too long to bring a contractor up to speed on important design features.
> When prepress was handed off to the printer or manufacturer, it often resulted in more revisions and delays.
***The Solution***
KitPrint is a prepress design subscription that helps CPG companies work through the prepress puzzle with specialized designers via an affordable, flat monthly fee.
> We’ll take care of the technical work so your designers can focus on high-impact creative tasks.
> We’ll get your files print-ready and into your hands faster by avoiding technical pitfalls and reducing rounds of revisions (files are built and saved to your/your printer’s specifications)
> We’ll most likely be cheaper if you’re allocating more than ~⅓ of your creative spend to prepress design when it comes up.
> We’ll tackle as many projects as we can (one at a time), with unlimited revisions, for an affordable and predictable monthly fee.
> Every deliverable will be analyzed by yours truly, longtime prepress puzzle-solver,, before being sent to you.
Are you regularly launching new products, product line extensions and updating packaging and labels? Do some of these challenges sound familiar?
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