SendGrid Email Analytics by Keen IO - Detailed email reporting that drives results

Disclosure, I work for SendGrid and have friends at Keen - So I am biased :)

Pros:

Keen provides a high quality analytics product and SendGrid is the best in the email space, together they have built a sweet partnership

Cons:

not sure

Maggie from Keen's Community and Partner Development team here. We've always been passionate about creating products that are useful and provide high-quality high-fidelity value quickly. Not only has feedback from our soft launch been overwhelmingly positive about the app's usefulness, but our experience working with SendGrid couldn't have been more quick and smooth. Having and understanding data about your user and their email behavior has never been more important and business-critical in our era of technology. Love that SendGrid took the time to invest in this joint product. Excited to continue our partnership journey together! Looking forward to your comments and feedback! Thank you!

First time commenter here. I lead the partner ecosystem at SendGrid. Keen's been a phenomenal partner to SendGrid over the years. This new add-on wraps all the benefits of their existing SendGrid integration, and more, into a super easy-to-use feature. The ability to better understand email performance / engagement, and USE that info to improve go-forward communication strategy, is essential for any marketer or owner of transactional email. We're thrilled to be working with Keen to provided added value for our customers. Enjoy!

Keen is a great data repository for event data.

Pros:

Love both Sendgrid and Keen IO, good to see them coming together to combine their super powers

Cons:

None so far

Taylor from the Keen IO Community team here. For as long as I can remember that I've been giving examples of "event data," I have used email as an example. It's a perfect example and a great fit for our platform. I am super happy to see the v2.0 of this partnership with SendGrid. The team over at SendGrid has built an awesome API platform, and I'm glad we could also team up with them as a fellow developer-friendly API platform. When you really think about it, the first version of the SendGrid Email Analytics dashboard app was built by Heitor Tashiro Sergent, a Keen IO Community member, a few years ago: https://www.airpair.com/sendgrid.... I'm glad to see we could iterate and keep building on this idea. Yay for developer-friendly APIs that allow you to build much bigger and greater things!