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What makes you stop using a calorie tracker?

I'm building Kalance and I'm trying to understand the exact moment a food diary becomes too annoying to keep using. For me it was ads, slow logging and basic features moving behind a paywall.

If you've quit one, what did it? I've kept Kalance's diary, barcode scanner and daily balance free and ad-free, and I'm launching Monday to test whether that's enough to make the habit stick.

If you want to try it before answering: https://kalance.app/login?locale...

Honest answers welcome, especially from people who gave up after the first week.

Kalance - Private calorie and macro diary without ads

Kalance is a private calorie and macro diary for web, iPhone and Android. The free tier keeps food logging, barcode scanning and the daily balance, with no ads. Try the public calorie calculator before signing up, then save foods and track your day in six languages. Optional analytics excludes foods, quantities, weight, IP addresses and advertising identifiers.