Someple: An AI Creative Director that helps you understand hours of footage before you edit

Hey PH I’m the founder and CEO of Someple.

Before starting Someple, I worked as a video editor and spent countless hours reviewing raw footage, searching for usable moments, organizing storylines, and explaining editing decisions to creators and teams.

The short version: Someple analyzes long-form video, turns it into a searchable transcript and timeline, summarizes what happened, and helps you find the moments worth editing. You can then continue the work in Premiere Pro by exporting a .prproj file.

We’re building it as an AI Creative Director—not another tool that simply adds captions or generates random short clips.

Why we started this

Editing is not the first bottleneck in video production.

Before an editor touches the timeline, someone has to watch the footage, understand the context, identify the important moments, decide what the content should become, and communicate those decisions to the rest of the team.

For interviews, podcasts, livestreams, webinars, and creator content, that can mean reviewing several hours of footage just to find a few minutes worth using.

Most AI video tools focus on the final output. We wanted to solve the work that happens before that: understanding the footage and deciding what to do with it.

What Someple does

Upload a local video file or import content through a YouTube link.

Someple then creates:

• A transcript and subtitle timeline

• A structured summary of the entire video

• Chapters and key topic breakdowns

• Highlight and short-form clip candidates

• An AI agent that answers questions about the footage

• A Premiere Pro project file for continuing the edit

You can ask questions such as:

“What were the strongest arguments in this interview?”

“Find the moments where the guest talks about pricing.”

“Which sections could become short-form clips?”

Instead of repeatedly scrubbing through the entire video, you can move directly to the sections that matter.

What makes it different

Someple is not trying to replace video editors.

Editors still make the creative decisions. Someple reduces the repetitive work required to reach those decisions.

We focus on the layer between raw footage and the editing timeline: reviewing, understanding, selecting, organizing, and handing off.

That makes Someple useful not only for individual creators, but also for teams managing large volumes of content across multiple editors, creators, or channels.

Who it’s for

Video editors reviewing long raw footage.

YouTubers and streamers turning livestreams into edited videos and short-form clips.

Podcast teams repurposing long conversations.

Content teams producing webinars, interviews, educational videos, and branded content.

Studios and agencies that need to review footage and communicate editing directions across a team.

We’re still early, and we’re learning where the biggest workflow bottlenecks are for different types of video teams.

Happy to answer questions about how Someple analyzes footage, how the Premiere Pro export works, or how we’re thinking about the role of an AI Creative Director in the production process.