Solo hobbyist, need tips on promoting a niche product!
Hi there!
Years ago I have started working on an audiobook player for elderly (85+), visually impaired users. It was born of real need. Over time it gathered a small number of happy users.
However, I've always struggled with promotion:
It's a niche product, any promotion should try to reach family members and caregivers.
The audioplayer is an app that you use with an off-the-shelf tablets to make a sort-of-DIY device.
I'm a software developer with a bit of knack for UX, not a marketing guy. Plus it's a hobby project that I tinker with after my day job.
I'm bad at social media: I have a BlueSky account for the project but except for one post it's tumbleweed and crickets :D
I did create a few YouTube videos and the seem to bring in some people but only those who know what to look for.
To expand on points 1 and 2: what we needed was a device, a specialized MP3 player. I can build software so I have created an app that, with a special setup procedure (the DIY element), converts an Android tablet or smartphone into a dedicated audiobooks player. Add to this a smart case and magnetic charging cable (more DIY elements) and you have a solid, easy to use device for someone with special needs (so most of us as we get old).
Recently I've rebuilt it from scratch based on all the feedback and experience I got over the years and thus my next promotion step is a launch here in a week or so (stay tuned and follow ;) ). But I feel Product Hunt might not be the best channel - it feels like it's best for promoting tools for running a startup.
I would be really grateful for any tips on promoting the app/device.
Thanks!
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