Improving On-Page SEO, Website Performance, and Using Claude AI Effectively

Hello everyone,

I’m currently working on improving my website, inegolnakliyat.net, a project focused on home moving services in İnegöl, Türkiye.

I have been working in the transportation industry for over 20 years, and I’m now combining my industry experience with SEO, website optimization, and AI-powered tools to grow my business online.

The website already contains a wide range of informative content about home moving services, pricing, packing, transportation options, and relocation advice. However, I still face some technical SEO issues, and I believe there is room to improve the website’s structure, user experience, and organic search performance.

I’m particularly interested in three areas:

1. Technical SEO and On-Page Optimization

What are the most important things to check when a website has plenty of content but still struggles to achieve strong organic visibility? I’m interested in page structure, internal linking, indexing, Core Web Vitals, metadata, and identifying issues that may prevent valuable pages from performing well.

2. Using Claude AI Effectively

I want to learn how to use Claude more effectively for website audits, HTML analysis, SEO improvements, content planning, and reviewing website code without accidentally breaking existing functionality. What workflows, prompts, or integrations have worked best for you?

3. Creating More Natural, Customer-Focused Content

One of my biggest challenges is moving beyond traditional SEO articles. Customers need more than keyword-rich text. They want practical advice, transparent information, real experiences, and answers to their specific concerns before choosing a moving company.

How can we combine SEO with genuinely helpful content, better user experience, and AI-assisted research without producing generic, repetitive articles?

I would appreciate advice from web developers, SEO professionals, and people who actively use Claude in real-world projects.

If you have experienced similar challenges, I’d love to hear what worked for you, which tools you recommend, and how you measure meaningful improvements.

Thank you for sharing your experience!