From fixing other people's tracking setups to building my own platform

Hey everyone, I'm Ash (Ashiqur Rahaman). Wanted to properly introduce myself before showing up one day with just a launch link, so here's the full story. I believe you will benefit from my direct experience.

I've spent the last several years as a freelance conversion tracking specialist, mostly through Upwork and direct connections like LinkedIn, working with e-commerce brands and digital agencies. My day-to-day was GTM audits, GA4 setup, TikTok, Meta Pixel, and Conversion API implementation, fixing duplicate events, improving event match quality. If a client's ad numbers didn't line up with their actual sales, I was usually the person called in to figure out why.

Over time, more and more of those "why don't my numbers match" projects turned into "we need this running server-side." Third-party cookies dying, Safari's tracking restrictions, ad blockers everywhere, and both Meta and Google increasingly expecting server-side signals if you want accurate attribution. So server-side GTM became a bigger part of nearly every project I took on.

Here's the catch, though. Server-side tracking done properly means someone has to host and maintain a server container. For every client, that meant either spinning up their own cloud setup or paying for an existing hosting option, and either way, once it was running, someone still had to watch uptime, SSL, and logs. I was doing that same setup and handoff again and again, client after client, and it was obviously the same problem repeating itself with a different logo attached.

So I brought in a technical co-founder who now owns all the infrastructure and engineering side, and we built Servero. My role stayed the same as it's always been: marketing, positioning, product direction, staying close to what users actually need. His job is making sure it runs reliably.

What we built is managed server-side GTM hosting made specifically for tracking work, not a general analytics platform. It handles the container hosting, SSL, uptime, and log retention so the actual tracking setup (GA4, Meta CAPI, Google Ads, TikTok) can just plug in and go.

One client's data flow, set up with Servero:

Who this is actually for, in plain terms:

• E-commerce brands losing conversion data to ad blockers or Safari's tracking limits, who just want accurate numbers again

• Digital agencies and other freelance tracking consultants like me, tired of manually setting up the same server-side container for every single client or always needing to look back to find any issue

• Performance marketers who need Meta CAPI or Enhanced Conversions running properly without babysitting infrastructure

• Anyone doing GTM or GA4 work who wants server-side tracking without turning into a DevOps person to get it

• A good point to mention: small business friendly. As we have a budget plan, any small business can go pro without any hassle or budget tension.

We're live and taking on early customers now, free tier included, no credit card needed to test it. Still early and learning something from nearly every user conversation, so if you do tracking work, especially GTM, GA4, or Meta CAPI, and have opinions or war stories, I'd genuinely love to hear them. Happy to talk shop about server-side tracking with anyone here too.