Building Pauva — Turn Product Photos into Cinematic Ads with AI

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Hey, everyone,

I’m one of the co-founders of Pauva, an AI video creation tool we’re building to help brands and creators turn product photos into cinematic ads.

The idea came from helping a friend shoot a product video for his online store. What seemed like a simple project took an entire day of planning, filming, and setting up equipment , and we hadn’t even started editing.

That’s when we wondered: What if creating a great product video could be as simple as uploading a photo?

That’s what we’re building with Pauva. Simply upload your product photo and let AI do the creative work. No cameras, no complicated editing, and no prompts required.

🚀 We’re currently pre-launch and looking for early users! The first 200 people to join our waitlist will receive free creation credits when we launch.

👉 Join the waitlist:  ⁠

💬 We’d also love to hear from this community. If you’re running an online store, building a brand, or creating content for businesses, what’s the biggest challenge you face when producing product videos? Your feedback would mean a lot to us as we shape Pauva.

Thanks for reading, and excited to share more as we build! 🧡

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Welcome to Product Hunt! I just looked at the site, and the one photo to vertical video example gets the idea across in a few seconds. I'm right in the middle of this myself, making short product videos with Hyperframes, ElevenLabs and HeyGen, and it's been a lot of trial and error. So one photo in and a video out with no prompts sounds good to me. Curious how close it stays to the real product.