25 years in dental industry → started a digital company at 54!

Hey PH — Pete here, the founder of the Dental Strategy Institute.

Quick backstory: I've spent 25 years working inside the dental industry with practices, DSOs, and procurement teams across the US. Not as a dentist, rather, on the business and strategy side.

The thing I am working on now is a patient facing application because I watched this one thing happen constantly...a patient gets a treatment plan for $3,800, has zero frame of reference for whether that's reasonable, cheap or completely out to lunch - and either signs under pressure or skips treatment they actually need. Both outcomes are bad.

The data to solve this exists — geographic price benchmarks for every dental procedure exist. Nobody has built a clean, free, consumer-facing tool that made them accessible in plain English. So I built one. As a non-technical founder. Using AI development coding tools. While working a full-time job in the dental industry. I used Claude to teach me coding while it helped guide me through the steps. I learned how to use Supabase. I dug into Vercel. I learned a lot from chat and message boards and from asking questions to AI agents. As an old guy, it was a great learning experience.

My product is DentalQuoteCheck covers 44 procedures across 30 US metros. Enter a procedure, your ZIP, and your quoted price — get a clear verdict: below market, fair, high, or above market for your area.

My question for the PH community...Have you ever received a dental quote that felt wrong — and what did you do about it? Did you push

back, get a second opinion, or just pay it?

I'm genuinely curious. And if you want to check a real quote you've received (or just make up some numbers), the tool is free at dentalquotecheck.com

Thanks for checking my application out and please let me know if you think it's helpful and what you would suggest to make it better!

Pete