About
I've spent 25 years working inside the dental industry at the highest levels — DSO strategy, practice valuation, office design, procurement, and case acceptance. I've sat across the table from practice owners, DSO executives, insurance directors, and patients. I understand every side of the dental pricing equation in a way that a generalist founder simply cannot replicate. I'm not a technologist who discovered dentistry. I'm a domain expert who learned to build — which means the product insight is native, not researched. I knew exactly which 44 procedures generate the most patient anxiety, which markets have the widest price variance, and what questions patients should be asking before they sign a treatment plan. That knowledge is baked into the product at every level.
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