20 years in marketing and product, and now launched my first own SaaS

Hello Product Hunt!

This is Stefan, and I have been working in marketing and product for almost 20 years now in Germany in some bigger companies. Some of them already made an IPO. Originally, I studied informatics, so I am not a tech guy.

One of my bigger challenges in the last 20 years leading teams was that whenever a KPI in a company was changing, I needed to trace where it came from. In growing companies, a lot of external tools were used, so the cause could have come from everywhere. When for example the conversion rate dropped, it could be part of:

• tracking

• maybe IT shipped something

• someone changed something in marketing (more budget, added a low converting marketing channel, etc.)

• there are external factors like weather or seasonality

• and so on

I tried to handle that with Google Analytics annotations, but that also ran too short, as Google Analytics annotations need manual input and also need to be available to everyone in the company.

I tried company-wide Google Sheet documents, but they also needed to be filled manually. That's why I now decided to build Conote.io, which automatically pulls the last changes out of every tool you are using and writes them into one shared timeline.

It's kind of a company logbook that stores each event in your company for years. Sure, you can also add your own events manually that can't be tracked automatically. What do you think about that?

https://www.producthunt.com/products/conote-io-the-company-logbook