Direct by Instagram - Instagram's new messaging app

Only available in Uruguay..

NoNoNo!! Please don't do it.

Pros:

No at all

Cons:

app, absolutely, has no sense

It seems like they are looking to 1) have another place to run ads 2) keep attacking SnapChat.

Pros:

Not a whole lot

Cons:

Not user need for this

Hope to see separate app for stories, or they are going to Direct app, because all this stuff about “drinking coffee photos” annoys

Not available in the US, too bad. Wanted to test it out.

Waiting for them to split stories into a stand alone app

I am able to download it from Turkey

Currently, it says that it’s only available in the App Store for Uruguay. I’m excited though for whenever I get it. I use direct a lot already and this will hopefully make the experience better.

I'm curious if this will have anonymized aggregate insights about conversation content / sentiment available via API?

Does anyone else think the icon is ugly?