If i remember correctly, Insense's primary value prop in the beginning was to identify top performing content to throw more $$ behind in ad campaigns. I'm not seeing much of that on your site anymore. Would you say this is a bit of a pivot or a re-focusing? How has your strategy evolved over the last couple years?
@ridderingand_ great question! Insense remains to be a platform for creating custom content that primarily shows good results in paid ads. I will say more - soon we are going to release an update that will allow advertisers to optimize their ad campaigns and spend 5-10 times less money.
This barter product is an additional service for our new customers in the field of the influencer marketing that can benefit paid ads and provide additional audience coverage.
@dmitriy_dubovik Awesome, well it looks like you guys are on the right track! I'm always a big fan of companies in this space that put the emphasis on the content and less the "shout out"
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Okay, now that’s interesting. Was looking for the product that would allow for working with micro-influencers through barter. Awesome!
Quick tip - there should be more characters on the phone field. For a brazilian number, you're looking at 11 digits (2 for the area code + 9 for the number itself). I think I could only add about half of that. Awesome product!
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