Inrō
AI-Powered Marketing Automation for Instagram
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Rohan Chaubey

Inrō - AI-powered marketing automation for Instagram

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Meet Inrō, your Instagram marketing co-pilot. Automate engagement, send targeted DM campaigns, set up personalized AI agents, and integrate with your tools without code. Transform your Insta game and build 1:1 connections at scale. Officially approved by Meta.

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Pierre de Milly
Maker
📌
Hey everyone! 👋 I’m Pierre, the Co-founder and CTO of Inrō. Along with Etienne, we've been working together in e-commerce for over 6 years, driven by our passion for bringing high-end brand experiences into the digital world. We noticed that traditional direct marketing channels like email and SMS are losing their charm. They have low open rates and minimal interaction, and today, most people view them as spammy - rightfully so! On the other hand, social media is still booming, especially Instagram, which has the potential for authentic connections between businesses and customers. That’s where the of Inrō idea came from! 🚀 Inrō is an AI-powered marketing automation platform for Instagram designed to help brands build 1:1 relationships with their customers at scale. This means better engagement and more conversions & ROI for marketers and less spam and meaningful interactions for their audience 🤝 Key Features: 🤖 Advanced multi-step automations 🎯 Targeted multi-media DM campaigns 📊 In-built Instagram CRM for lead segmentation & management 🛠️ Seamless integrations with your favourite tools 🤓 24/7 AI Agents that adapt to your brand voice. 📥 Supercharged Instagram inbox Inrō is perfect for D2C brands, B2C startups, Creators, or, well, anyone wanting to turn Instagram into a conversion engine. Our goal is to reconnect brands with their customers and drive meaningful engagement ✨ We have worked really hard to make Inrō better for our users and will continue to do so. Our roadmap ahead includes some features like - Our roadmap includes advanced e-commerce store Integrations, funnel visualization, lead scoring, and autonomous AI nurturing. Try it out for free for a month by signing up at inro.social/launch, and the first 100 signups get a 25% lifetime discount 💸🆓 A big thank you to all our users and the PH community; our entire team will be available throughout the day to answer any questions (or roasts/compliments 😉). Excited to hear all your thoughts! 💬
Samia Barni
Well done on the launch! Are there any plans to support other social media platforms in the future, or is Inrō focused solely on Instagram for now?
Pierre de Milly
Maker
@samia_b Great question! For now, we’re starting with Instagram because we believe it’s the best platform to build authentic and engaging connections with your audience. Instagram’s unique focus on visual content and direct interactions makes it an ideal starting point for our vision. However, we plan to expand to other social media platforms in the coming months. Our goal is to bring the same level of advanced AI-driven engagement and automation to other platforms, allowing you to manage your social media presence seamlessly across different channels. Stay tuned for updates :)
@pierredemilly Cheers to the launch! Wishing you great success and new milestones. How long did it take to develop this?
Pierre de Milly
Maker
@kjosephabraham Thank you Joseph! We've been working on it for a year. We started with Edgar, which was a simple DM automation tool but pivoted it into Inrō 10 months ago. Since then, we have also had a beta round of testing with our early users. Now with the launch, we plan to show it to the world and kickstart our PMF journey :)
Frank Denbow
😹 LOL
@pierredemilly looks good, i've used manychat in the past to do the triggered DM. Is there any structural difference between what you have and competitors like manychat? More thoughts
Alex L
That's look so practical! So it's a auto dm tool or contain more features?
kshitij
Maker
@liu_alex1 Great question! Inrō is not just another Instagram autodm chatbot—our vision is entirely different. Inrō provides comprehensive automation workflows, proactive campaign management, and a robust CRM, all integrated seamlessly with your existing tools. Also, our focus is on creating advanced AI-driven interactions that adapt to your brand voice, offering a human-like touch. Also, using Inrō comes with no risk of getting banned from Instagram, as we are a Meta-approved vendor. This means a better, higher-converting tool for brands and businesses and a non-spammy one. I hope that helps!
Etienne GATTI
Maker
@liu_alex1 it is not only advanced and multi step auto DM it is also a proactive DM campaign tool - meaning you can DM and proactively engage your audience like you would do with email, sms or whatsapp marketing but with Inrō you can use how people are interacting with your content to segment and personalize your outreach. Feel free to try it and share your feedback. It is pretty powerful also to activate a community and build momentum ahead of a product hunt launch 😉
Alex L
@etiennegatti Looks great! I definitely know what this is. Having worked for a women's fashion brand for 2 years, I know it will drive a lot of conversions. Like AI sales lol
Alex L
@kshitij11 Oh I love the no risk part!
kshitij
Maker
@liu_alex1 Great to hear you liked it. Excited for you to try it out and share feedback on how we can make it better for you
André J
IG is extremely sensitive to Automation. and you get benched for a long time with no access to your account if they decide your doing bot like things. How will you ensure the automations are within regulations? IG is also very vague about what these regulations are 😅
Pierre de Milly
Maker
@sentry_co Very true; that's one of the reasons why we keep safety paramount at Inrō. Inrō and our parent company, EDGAR SAS, are both Meta-approved. We undergo regular audits by Meta to confirm our adherence to Instagram's Community Guidelines, Privacy Policy, and Terms of Service, ensuring a safe and compliant experience for all our users. So you are completely safe using Inrō. If you have any more questions or concerns, feel free to ask!
André J
@pierredemilly What level of support can you give if IG decides to ban the account anyways, do you have a playbook on who to reach ut to within Meta? Will you help if s**t hits the fan 😅?
ayssar a
@sentry_co have you been banned by IG while being Meta-approved?
kshitij
Maker
@sentry_co so a few things here. First, Inrō only captures leads who have shown some intent through interaction with your brand, so these are not random people to whom you can send unwanted messages. Next, we use official Meta APIs along with their allowed usage limits so even the automation actions are always compliant. Then, Meta regularly audits our use cases, ToS, Privacy policy, etc., so keep the approval. So, given all of this, we hope to create a safe experience. Now, as is with any other tool, people can misuse the tool - it's only as good as the user wants it to be so of course always follow the best practices :) Hope that answered it.
André J
@ayssar I have not looked into meta-approved status. But when meta removes big startup accounts with 10$m in funding, for no reason, not even using bots or doing anything. and then makes it impossible to reinstate for over 3-4 months. It makes you think. Also In our incubator with 1k+ startups. I see a lot of IG accounts getting pulled. The perception is. Don't do anything but grow slow and organic and behave.
Pancrazio Auteri
This is right on time! What should we do to get started? How long does it take to run a test campaign on our Instagram?
Kehui Guo
Looks great! Hopefully, this can make influencer marketing even easier! Good luck!
Pierre de Milly
Maker
@kehui_guo Indeed, Kehui, that's actually one of our primary use cases. It's especially popular with rising brands and businesses since they can capture a lot of engagement from their influencer collaborations and target them later. You can also automate engagement with followers from collaboration posts, ensuring prompt and personalized responses. Use targeted campaigns to reach new audiences and track performance to see which influencers drive the most engagement. Try it out, you'll really like it :)
Kehui Guo
@pierredemilly Sounds great, thank you!
Majid Izadi
Gratz on the launch, cool product, good job by you and your team, really liked it, anyone selling with Instagram needs this. does your app support integration with other CRM tools?
kshitij
Maker
@m4jiz Hey Majid, thank you for your support. Right now, you can integrate Inrō with your e-commerce stores, CRM, and other marketing tools using webhooks. We're excited to share that we're also working on native integrations for popular CRMs, e-commerce platforms, marketing tools, and an official API. These features are coming soon, and we can't wait for you to try them. Feel free to reach out if you have any more questions or need further details!
Majid Izadi
@kshitij11 amazing, your website UX/UI is amazing too, good luck
kshitij
Maker
@m4jiz Thank you Majid! :)
Selin Coktin
Congrats on the launch! Already set my team to use this on our social media marketing. :)
kshitij
Maker
@selin_coktin Thank you Selin, glad you liked Inrō. Here if you face any difficulties or have any questions at all. Don't miss the templates - they'll fast-track your onboarding process :)
Etienne GATTI
Maker
@selin_coktin Fantastic! We have a cool use case to build momentum and contact list ahead of a product hunt launch. Happy to share the best practice with your team
Armandine Laure Nkondock
Hello to all the team , Great product though I just wanted to know more about the origin of Inrõ? Why did you choose to launch it? Thank for your response :-)
Pierre de Milly
Maker
@armandine_laure_nkondock Hi there! I'm Pierre, one of the co-founders of Inrō. @etiennegatti and I started by running a venture studio focused on marketing challenges. Inspired by how luxury brands make every customer feel special, we wanted to bring that personalized touch to the digital world. Traditional channels like email had low engagement, so we turned to social media, drawing inspiration from creators who build authentic connections. This led to our vision of using AI for genuine consumer connections at scale. After being accelerated at Berkeley Skydeck, raising a pre-seed round, and completing our beta, we're thrilled to launch Inrō to everyone! Our mission is to help brands reconnect with their customers. If you have any questions, feel free to ask!
Anaïs Garnier
Absolutely love using Inro!
kshitij
Maker
@anais_garnier Thank you so much, Anaïs, you have been one of our best early users, and your feedback has helped us shape Inrō a lot. We'll continue improving it going ahead :)
Etienne GATTI
Maker
@anais_garnier oh that's so kind. We absolutely love having you as one of our user!
Patricia
Congrats on the launch !! managing your Instagram engagement is soooo time consuming, fantastic app ! Given how they change their policies super often, how do you stay up-to-date?
Etienne GATTI
Maker
@patricia_bsc_kairn Yes you're right it can be daunting and often you end up missing leads or just giving up staying close to your community because of that. To answer your question we are a Meta Tech Provider so a team at Meta in charge of granting access to non-public APIs regularly audits our tech and practices. Exchanging regularly with them and being and approved vendor helps a lot in staying up-to-date. Also by doing so we're sure to always stay compliant with instagram guidelines and provide a reliable and secure service for our users.
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