What does personal branding actually mean to you?

After spending years working in personal branding, I've noticed that people often associate it with posting on LinkedIn, growing followers, or becoming more visible.

But is that really what it's about?

I think it goes deeper: what you want to be known for, how you communicate your expertise, and why people should trust your point of view.

I'm launching my podcast, Influence - Personal Branding for Founders, on Product Hunt in a few hours. I'd love to hear how other makers here think about personal branding.

Has your understanding of it changed over the years?