Heron Finance
A passive income platform for accredited investors
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Blake West

Heron Finance - A passive income platform for accredited investors

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Heron Finance is a passive income platform for accredited investors. We connect you with established fund managers, and automatically build you a portfolio of private credit deals (ie. loans to established companies), which generate consistent monthly income.

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Blake West
Maker
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I'm the cofounder of Heron Finance. Private credit has historically been reserved for institutions and the ultra rich, but we're making it not only more accessible, but better. By connecting you with established fund managers and automatically building portfolios based on a strategy you choose, we offer several key benefits. We reduce manager and vintage risk, we reduce the minimums necessary to enter private credit, and we also increase the customizability, since your strategy lets you pick a range of deals across many managers, rather than being stuck in just one fund. Happy to answer any questions!
Albert
congrats on the launch. considering the diverse strategies available through heron finance, could you share what some of the most popular investment strategies are among your users and why they tend to choose them?
Blake West
Maker
@mashy we've kept the simple to start with just a "standard" and "aggressive" strategy. Most people pick Standard, as it optimizes for diversification and hence is a bit safer, while still providing compelling monthly income in the 10-13% range.