Chris Messina

Process Zero from Halide - Natural film-like shots that are faster than ProRAW

Process Zero uses zero AI and zero computational photography to produce beautiful, film-like natural photos. This innovative mode aims to provide photographers with a more authentic and unprocessed image capture experience.

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Chris Messina
Super interesting take on a different approach to all the generative AI-based photo "enhancement" efforts coming out of Big Tech lately. Instead of applying AI, Halide is taking a divergent approach with its own RAW-processing Image Lab style, maintaining more grain and producing opinionated images that look more authentic, rather than "generated". Compare a standard iPhone photo: With Halide Process Zero: Or, this image: Details of ProRAW: Process Zero:
Sebastiaan de With
@chrismessina Thank you for hunting @chrismessina! We’re super excited to get this out in an era of more and more processing and AI in our photography pipeline. Giving you total control over what level of processing you get with every shot is just the beginning for us: this is, after all, our first homegrown process pipeline. We’d like to offer photographers total creative control, and with processing in your iPhone camera taking increasingly creative choices for you, this puts you back in that editor’s seat. It’s just one more tool — and we hope to expand it to higher resolution captures and a more modular approach to the capture pipeline in the future.
Richard Song
This is a fresh perspective, especially given all the AI-driven enhancements dominating the photography space. I'm curious, how does the lack of AI in Process Zero impact the overall image quality, particularly in low-light situations? Also, will there be an option for those who enjoy some level of post-processing while using this feature?
Sebastiaan de With
@renchu_song I like to describe it as ‘film-like’ — and if you recall film, it has a particular ISO. The same kind of goes for raw sensor data and single exposure shots on a tiny iPhone camera. Once it gets dark, the noise goes up — with some manual tweaks (and the magic of your camera stabilization) you can still get some fantastic shots, but the strength of computational photography is that it lets you get shots you can’t otherwise get. This is a great way to remind you of its benefits :) I shot mostly ProRAW at night before this, opting for that over night mode since it was less processed. I found it surprising how often I still enjoyed the P0 shots near or after sunset. But you’ll want to check and review your shots - the viewfinder on iPhone does do computational processing, so you can’t see the noise in your shot.
Glen Dsouza
Congrats on the launch! This is a really fantastic tool and I love the photos it produces. I'm no photographer but this would be really helpful for me to get some great quality photos
Kyrylo Silin
How does Process Zero achieve results 20x faster than ProRAW? Are there any trade-offs in terms of image quality or file size?
Sebastiaan de With
@kyrylosilin simply put, ProRAW uses all of Apple’s pipeline and stores this information in a deep file that is the result of many exposures. The computational work takes a few seconds. Process Zero uses a single shot, and then processes raw sensor data. It’s just a lot faster and more minimal. That is not to say results are unilaterally better — they can be far worse! — but the point is both control and preference. If you want to have a lot less image processing in your shot, this is a great option. But we allow you to choose for every shot you take if you so desire.
Ema Elisi
Loving this unique approach, Halide! Process Zero really sets itself apart from the usual AI-enhancements. Can’t wait to see how it evolves. This is a breath of fresh air in the photography space! 🌟
Bryan
This is a really intriguing approach! I'm curious about how Halide plans to position itself against the numerous AI-driven photography tools currently saturating the market. What specific advantages does Process Zero offer for professional photographers regarding RAW images? Is there a unique onboarding or learning curve for those transitioning from standard camera apps? I'm also interested to know if you're considering any collaborative features for sharing or editing in the app. Overall, this could shift some perspectives on what "authentic" photography means!
Steve Stroot
Thanks for providing a one time purchase option!