Growth.Design Case Studies v2.0 - Product tips in a comic book format

43+ product case studies that show how to use psychology to create experiences that users love. Learn the top tactics (and mistakes) from companies like TikTok, Adobe and Amazon.

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I love love love growth.design! It's fun, easy to read, and insightful. I've learned a lot from your case studies and they inspire me to learn more. I recommend it everywhere I go :) Q1 - Yes I think it'd be cool to see a behind the scenes. Q2 - I'm unsure. Maybe sorting by psychology theories or terms? Sometimes, I'll want to reference a theory from one of your case studies, but I'll forget which one.
Thanks Allison. Q1: got it! Q2: Oh that's super interesting, we're building a searchable database so I think you'll like that. Stay tuned!
Congrats guys! I've been following since the early days, great insights, packed in fun and easy-to-read case studies. I particularly like how you always provide sources about psychology, biases, and studies. Keep it up 💪
Thanks Aleks, yeah we try to make it a complete learning bundle as much as we can. Cheers!
I always open these guys emails! The information is out of this world 🔥 highly recommended
Really appreciated... There's a lot of sweat that goes behind each case study so it's always nice to hear this!
I would love it if you guys released the cheat sheets on Notion also. Would be great to do a quick refresher on the concepts thought in the case studies. Don't really use Google Docs personally.
You're not the first one to mention it! We'll definitely consider it in the future. Thanks for letting me know.
Such creative & fun way to explain complex concepts in a simple way. Learning a lot from your case studies!! and :)
100%! Learning without fun isn't the best learning. Do you often apply the tactics at work?
- Implementing a lot of what I'm learning into my side gigs:)))
that's awesome to hear honestly. That's exactly why we build these. Any tips for us on how to make them even more actionable for your work?
Congrats on the launch and the beautiful site!
Thanks a lot Peter!
Hi, I want to translate your comics into another language and put them in the public domain. Can I do this?
Hi Andrey, our content can't be reproduced without explicit permission (and we haven't allowed that so far). But if you use Chrome, you can right click in a case study and use that native translation feature. Can you try that in your browser and let me know if that works?
I tried. No, it doesn't work(
Oh—you need to set your languages in Chrome, here's the official documentation: hope that helps!
Great idea and well executed!
Thanks Mike! Can I ask, what's the #1 thing you like about it?
It's a format I haven't seen before. Typically this type of content can be very dry. It's fun and informative, I'm going to work through all these tips.
Nice! Don't hesitate if you have comments/feedback when you go through them. Just email us directly at We love hearing back from people when they watch a bunch of case studies.
Keep up the good work Dan, Louis & Co. Love, love, love the case studies!
Great to hear from you Nat, and thanks for the support! I hope everything is running smooth at Trustworthy.
not only are the case studies excellent but this site and it's user journey are a case study right down to the little but critical ones like email confirmation... well done!
Thanks a lot Simon. We try to walk the talk, as they say :)
Doing well!
btw I was interested in your login method with email.....not saving passwords is great but having to go back to email every time to click and login...humm. Do you find that is received better by users than having to remember/store password? I wonder whether there is a way to parse email to grab the code for the user and save them the effort.....I know some sms uses do this but not sure if possible with email?
That's a really good question, and we're all ears about this topic. We haven't tested the password vs. login link method. We're open to both. Re: parse email: I feel like this would be a huge gap in security? Apple can do it for messages but I doubt a third-party would be allowed to do it? I might be wrong. What's your own feeling/experience with password vs email links? What do you prefer?
I love your case studies. Wait for every email from the Growth Design team. Super stuff and 👏
Thanks a lot Saksham! Have you noticed the latest change in the progress bar recently?