You have one quarter and enough engineering capacity to do only one:

A. Double active users, with the same unit economics

B. Cut AI cost per successful outcome by 50%, with no user growth

Here s an uncomfortable scenario:

An AI feature is popular. Engagement is growing. Customers mention it in feedback.

Everyone tells founders to love their power users.

But in an AI product, the most active customer may be hammering your most expensive feature, triggering retries, opening five conversations at once and paying the same flat fee as everyone else.