Would you kill an AI feature your users love?
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Here’s an uncomfortable scenario:
An AI feature is popular. Engagement is growing. Customers mention it in feedback.
But after model costs, retries, and failed calls, the feature loses money every time people use it.
What would you do first?
Raise the price
Add usage limits
Switch to a cheaper model
Keep it as a loss leader
Kill the feature
I’m building Grow or Die around this exact tension: growth is only healthy when the economics survive it.
For founders building AI products—what metric would finally make you act?
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