Hi, My name is Vlad and I'm a co-founder of Extella AI. Being a founder myself I know that we tend to fall into a trap: the deeper knowledge you have about your product, the harder it gets to talk about it without feature and technical-dumping. Chip and Dan Heath call this the "Curse of Knowledge" in their book "Made to Stick". Once you know everything, your forget how this information sounds to people who don't know your product. The advice they give is to find the core idea of your product and make it compact. Let's make this a little more challenging and therefore interesting: Pitch your product in as many words as there are letters in its name. I'll go first. EXTELLA -> 7 words. "Self-evolving AI shaped entirely by your work" P.S. we are launching on Product Hunt tomorrow, check us out
Extella is an agentic AI platform that self-evolves. It remembers what works and reuses it, so each task runs faster and cheaper. That memory lives in four layers: Rules adapt to you, Concepts build a knowledge base, Experts turn work into automations, and a KV store keeps your keys encrypted. Bring your own LLM, connect any tool (Slack, Notion, Gmail, GitHub), any GitHub library, ML model, or your own — all managed from a single workspace. By Day 30, it's a system only you have.
