The inspiration for Grade My Ads came from our need to provide our clients with an easy way to analyze the performance of their Facebook ads and provide clear instructions on how they can improve them.
With 100's of metrics to choose from, we decided to focus on the 4 metrics we felt were leading indicators of a high performing ad and a healthy ad account.
We based this decision on our experience running Facebook Ads for 6+ years and managing $5,000,000+ annually in ad spend for our clients.
Our plans for the future are to use the data we collect to improve the algorithm and provide more context around ways you can improve your ads.
We hope you enjoy the tool and above all, find it useful.
H/T to the folks at @Hubspot and @LikeAlyzer for building super useful tools that helped inspire Grade My Ads.
@chrisgscott Hey Chris, I'm a co-founder at Curaytor and a Maker of Grade My Ads. We are expanding our services at Curaytor this year and have started to work with gyms, attorneys, Doctors and a few more verticals. There is big demand for Facebook Ads, done right. Our SMB option should officially launch closer to Q3.
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I used this yesterday and learned that we suck at Facebook ads, need to follow Curaytor more :)
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There are too many things that determine if an ad will be successful or not.
I have run ads before that were draining money, pause the campaign. Then run the exact campaign a year later and it's surging. Many times it is beyond basic metrics, and it's timing.
Also certain niches respond differently to different ads.
(ex. Nurses need more emotional appealing text to convert. Developers need more logical text)
I am not even going to get into images for the same niche and different age groups.
I love the product.
I don't like the idea for newbie founders and marketers that believe it is a one click fix for their ad campaign.
Dope🚬
@dredurr You're right. There are many factors that go into a great campaign.
We chose the 4 that were leading indicators based on our experience managing 25,000+ ad campaigns.
We knew that we'd run the risk of oversimplifying a bit but we were willing to accept that.
Thanks for the feedback
@dredurr We agree. No such thing as a one click fix for a campaign or an ad account!
But there are certainly some best practices worth mimicking.
Glad you liked it.
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@chris_smth
Now I get it! You were never planning on making GradeMyAd a flagship product. It is strictly for lead generation.
Since that's the case it is very dope🚬🚬. Very clever idea.
What are the 4 top metrics calculate for an ad campaigns grade?
Good idea, but not fully agree with the metrics... I have ads that currently have a relevance score of 10 and cost per subscriber of $0.4, but my overall score is 55 :) Also I think cost per action/conversion is a better indicator than the cost per engagement... If the objective of your ads is to get subscribers, then it's not important how many likes or comments your ads get, if you don't get subscribers.
@narek_vardanyan we agree that there are a lot of ways we could have sliced and diced the formula. But 55 isn't bad!
We will do a better job at providing context as to how that ranks versus others, but it's solid.
But we didn't build the tool to spit out 100's.
Tracking conversions is smart, but very few people actually do that so we didn't want to bake it into the scoring, yet. Good for you that you are tracking those and having success!
@thejoshuaday no matter what or how you advertise, focusing on quality, consistency and effectiveness are always good ideas! I think if ads became more "conformed", because they are actually working, we would be pumped.
Looks really great to help improving Facebook Ads, but will it be available for other currencies and countries as well?
It seem to work only with US$ and based on US targeted ads? I tried it and it didn't recognise another currency and I think a good level in the metrics would be different from country to country. Maybe you could add a choice in the country.
Really like the idea though 👍
@maxime_metzger Hi Maxime - thanks for the feedback. I'll certainly discuss this with our team.
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The sample Grade My Ads report shows 95 out of 100 - too high if you want folks to think you can add value. I'd choose a lower score and put the visuals on key items to improve (ie bump them to the top of the report. I would keep your current name for the future and instead release as "Rate My Listings" to make this more obvious that you are in the real estate biz as opposed to Grades - School, Ads - Ugh, who wants to be reminded about ads.
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