Google Mortgages - Mortgage comparison and shopping from Google (CA only)

Google is really starting to branch out away from just ads. Insurance, phone plans, and now mortgages. Still waiting for them to be able to schedule my oil change via info pulled into Android Auto.

I think the lens you have to look at this through is: 1) how can google extract the most value from search and 2) how can google provide the best user experience to searcher. I wouldn't expect it's own loan products but you should expect this in many more verticals...would bet personal loans, student loans, and small biz loans are up next

Very interesting. I wonder if they are going to do the same for commercial and/or start offering their own loan products.

Great to see Google getting into helping intelligent decision making. I find all too often Google lets me search for well SEO'd noise more it helps me to actually make decisions.