Google Analytics 360 Suite : Google Forums

Google has launched a new set of enterprise-grade tools to help marketers gain insights about their customers’ journey and habits, and share that knowledge with their teammates. The Google Analytics 360 Suite consists of six apps including apps including four all-new ones and two rebranded tools: 1.Google Audience Center 360 is a data management platform that helps marketers understand their customers. It works natively with Google and DoubleClick’s ad networks as well third-party data providers. 2.Google Optimize 360 (beta) lets you test your site with multiple variations of messaging and interface elements to learn what works best with your audience. 3.Google Data Studio 360 gives you a closer look at your data with visualization and real-time collaboration tools. It can also generate reports and dashboards to help you track stats. 4.Google Tag Manager 360 allows for simplified data collection using tags across your sites and campaigns, along with support for APIs to streamline your workflow. 5.Google Analytics 360, formerly known as GA Premium, is a hub for all your data measurement and ad product management needs. The company says it will add a host of new features in the next couple of months. 6.Google Attribution 360, formerly known as Adometry, informs advertisers with data to value their marketing investments and allocate budgets precisely. While it’s not entirely new, the app has been rebuilt from the ground up to integrate with the rest of the suite.

Replies

Best

Hunter

10yr ago

@kwdinc This looks extremely promising.

@kwdinc There are many including me who waiting for platform for data management.

Crazy Egg

Seems like Google is packaging up their marketing cloud offering to be that much more competitive to Adobe. Doesn't seem to have benefits for startups or SMBs from what I can tell by the marketing site for Google Analytics 360.

@hnshah I feel their dominance with Google Analytics and Tag Manager with SMBs played into their decision to build an enterprise class platform that caters to the users that they couldn't serve effectively...and monetize that effort at the same time.