I m the co-founder of http://Vigilance.io - A shopify app for protecting DTC brands against coupon code leaks online, previously I was the co-founder of LiveRecover which we built and sold, and I also sold orderBump. Ask me anything about DTC (direct to consumer), paid acquisition, Shopify apps or selling a business. I ll be answering all questions on Wednesday the 13th of September
I've spent several hours building websites, and the energy source I depend on (except food, etc.) is MUSIC! What do you usually listen to when building your product? Fun question (If you have launched):
What were you listening to after launching your product?
Hey all! Just looking for some great advice from the talented peeps out here on Product Hunt. Looking to grow my arsenal of knowledge regarding marketing a Software-as-a-Service. Thanks in advance.
I was rereading parts of The Mom Test, and it reminded me how easy it is to mistake politeness for validation.
Someone says the idea sounds useful, they like the direction, they would definitely try it, and maybe they even suggest a few features. It feels like progress, but sometimes they are just being nice.
The dangerous part is that polite feedback does not feel negative. It gives you just enough confidence to keep building without proving whether the problem is actually painful.
I think the harder skill is learning to ignore compliments and look for behavior instead.
I'm Aaron and for the last few years I've been writing the Product Hunt newsletters. That includes: our daily, weekly, developer tools, and AI tools ones. Every morning I look through the homepage to try and find the coolest products to write about and I want to share with you all what I look in a launch so you can increase your chances of getting featured!
I have tried several ways to promote my product, but distribution has been much hareder than building it.
product hunt is the only channel where I've found meaningful visibility so far. Reddit has been difficult because self promotional posts are often removed, and I don't want to spam communities where the product isn't genuinely relevant.
