With AI everywhere - does the future of copy swing back to being (WAY) more human?

Lately it feels like everywhere I look there is content being spun up by AI. Blogs / emails / socials etc. - all starting to sound kind of the same. I'm really starting to notice it in my own inbox - tons of emails feel polished but a little... robotic? Clearly an LLM has had a hand in it (mind you its great when working with customers who speak another language).

It makes me wonder if the real pivot is actually back in the other direction. Do we start to see copy that is more casual / almost raw and unpolished (slang / grammatically incorrect haha?) and more human as a way to stand out?

When LLMs get really good at writing polished copy from prompts - what role is left for humans? (dystopian kinda)

Are we just lightly amending what AI writes, or is there a bigger opportunity for people who lean hard into personality, community, and voice in a way AI cannot replicate? (its likely AI will soon be able to replicate this **)

I feel like there might be a split coming... AI will take care of the bulk content (support docs / SOPs / Technical docs etc) but the stuff people actually connect with (landing pages / positioning for brand etc) could end up being unpolished / human and super casual.

Curious how others see it. Do you think authenticity becomes the main differentiator or does copy evolve in a different direction? (I'd love to hear what direction people see things evolving?)

What % of your posts are written by AI? (for bonus points)