Will YouTube channels be a necessity for the organisation's marketing?

At least two companies have asked me for help with YouTube (they wanted to get started with it).

I see YouTube’s impact in these ways:

• Through videos (and real people), you can build consumer trust.

• Explainer videos help people better understand both the product and its use.

• Video content is highly preferred because it is "easily digestible."

1. Is your company thinking about creating a YouTube channel, or does it already have one?

2. How do you present yourself there or how do you want to present yourself? (What topics do your videos cover?)

3. If you already have a channel, how has it benefited your business?

4. Feel free to share your company's channel!