Why churn hurts way more than a missed signup

Back when our product was free, watching new signups roll in was the highlight of my day.

Now that we have paid tiers, having someone cancel after three weeks feels ten times worse than a visitor bouncing off the landing page.

The weird part is our exit surveys rarely mention missing features—people mostly leave because they forget to open the app during a busy workday. For founders dealing with early subscription churn, how do you close that daily habit gap?